David Reimherr is the founder of Magnificent Marketing, a full service marketing agency with a specialization in Content Marketing, SEO, Email & Social Media Marketing & Advertising.
He brings 20 years of sales, marketing, strategy and branding to the table and you can check his blog or his Magnificent Marketing podcast to keep up to date on all the latest things happening in the marketing world. He is a lover of dogs, marketing and life!
Paul Kortman: David Reimherr is the founder of Magnificent Marketing, a full-service marketing agency with a specialization in content marketing, SEO, email, and social media marketing and advertising. He brings twenty years of sales, marketing strategy, and branding to the table. He’s a lover of dogs, marketing, and life. So, David, I’m glad that you’re here. Take a minute and tell us something about your personal life or fill in a missing detail from that intro.
David Reimherr: Well, I do love marketing and I do love dogs. They’re a huge, huge part. I guess some other bits from my personal life: I’m an avid fan of my alma mater – University of Texas Longhorns; I love activities; I’m still playing basketball in my forties with my friends, not that I’m very good at it, but it keeps me active. It keeps me feeling young. I’m really big into meditation and spirituality over here. Sometimes, I get accused of being a little bit of a hippie. I look like a frat guy, but I kinda think like a hippie, which makes me a little bit of an enigma, but I think my friends have gotten used to it by now. [laughter] So, that’s a little bit of kinda a view into who I am.
Paul Kortman: Awesome! We’re glad you’re here. We’re going to jump right into things, starting with the heavy-hitters, just so that we can get a better idea of Magnificent Marketing – the shape and size of it cause every agency is different. So, what is your agency’s top-line revenue?
David Reimherr: Just to give you a little background we’re a little bit of a newer agency still, I guess two and a half years now. We’ve been in marketing, in applying content marketing, which I’m sure we’ll talk a little bit about for ten, twelve years or so. We were printing a publishing company and me and my team, my partners specifically, just felt like we kinda wanted to spread our wings. So, we started our own agency and we still have a loose relationship with that company, but we kinda wanted to do our own thing, grow our own magnificent company that’s looking to give back and do awesome things. So, we’ve been in this industry, these marketing practices, for a long time, but we started about two and a half years ago, so we’re at about a half million or so right now. We’re starting to hit our stride and we look to double that this year.
Paul Kortman: Thanks. What’s the typical price to work with you?
David Reimherr: We normally have minimums. What we noticed obviously, when you’re running full-scale marketing plans, there’s lots of pieces to that. You have your organic focuses. You have your pay-per-click needs. You have your social media advertising, you know, not just the marketing and the hosting and all that, but social media advertising for getting your content out or getting purchases made. Then you have your email marketing. So, we noticed that there were lots of companies that needed just bits and pieces of everything versus the full-scale plans. So, we have different price points for different things. Basically the minimum to get in with us on doing social media advertising, BB commerce sales, or taking over the distribution of your content, we have like a nine hundred dollar minimum price point for our services. That normally translates to people spending at least twenty-five hundred, three thousand dollars or more per month on the ad-spend. For our SEO services again, right around that minimum price point, albeit that’s where we start with our local SEO services and then going up from there. With the content plans, full service plans, those really range depending on who’s doing what. You know, do you have the content producing in-house, do you need us just to kind of drive the bus so to speak, and manage everything? So, that’s a little bit fuzzier. I would say the minimums for there are around the twenty-five hundred to three thousand dollar a month mark for the services part, but, again, it really depends on what people are able to do themselves and what they can take on. But, that kind gives you a framework for some minimums, and then for pay-per-click, SEM, Google Adwords, those are lower thresholds. We start around just three hundred dollars a month for management there, but that’s just for that service. Normally, to get in with us to start working, it’s normally about nine hundred dollars a month or up.
Paul Kortman: Okay. Describe your staff and team. How many people do you have and what are their specialties?
David Reimherr: We currently have seven full-time employees and then we have some strategic partners that we work with and we really do try to get the full gambit of skill-sets. I still have yet to meet one person who is amazing at strategy and knowing how to be great with knowing how to utilize all the targeting measures and campaign setups and the social stuff, as well as being creative, as well as being good at copywriting and conversion, as well as just managing everything. It’s just not possible. I’ve identified that over the years, so we just try to get strategic skill sets involved. We go from me and my partner being, I guess most first in upfront strategy, in understanding where to direct people, what to do. Then, on that note, my partner is our COO, so he brings twenty years of publishing experience which kinda gives us a leg up. Knowing, in publishing, there’s so many moving parts, so many things going on, so we really got great at organizing ourselves. So, he’s kind of a master at organization and filtering the right duties to people. Then, we also obviously have our social media targeting in campaign set-up experts and we’ve really tasked them with really knowing how to utilize these platforms to the fullest. Facebook literally, like every week- I don’t think I’m overstating- like every week, something comes out, and, if that’s an overstatement, then every two weeks is not. I mean, it’s constantly. So, we have to be just experts in knowing the ins and outs of everything. You know, we have a direct line to a Facebook rep and we’ve grown to that point of being acknowledged as a player in the industry. So, anything that we don’t have answered, we immediately go to them. We actually have a standing every other week call with them. So, we have that skill set. Then, we obviously have our graphic teammates who are really good with interactive, moving gifts. You know, it’s just, visualization is so important. People judge a book by its cover. They judge a blog post by its image. So, you really gotta make sure that that part- it’s just so important- you put so much time into all this stuff that you really need to make sure that all your visualization is great. Then we have our analysts on the back-end that kind of look over everything, are digging into the results, things that need to be readjusted. We kind of break that part out. Then we have our technical expertise as far as development needs and those kind of overlap into SEO expertise as well. So, that kind of rounds out the skill sets in our company.
Paul Kortman: Thanks. So, if I heard you right, you have seven full-time employees. Do you work with contractors as well?
David Reimherr: Yeah absolutely. One of our contractors is basically like morphed into our teammate. We’ve also had a side project we’ve been working on, a web application, and so from that we grew very intimate with our development team, and they’re overseas, to the point where the owner actually flew over and we met with them and they’re just wonderful people as far as giving back to their local community. So we have two standing weekly meetings with them and we task them with lots of work. So our bandwidth is actually pretty big when it comes to that. And then we also have other teammates that we use for specialty causes like higher level video needs, just some other creative work. If we need jingles made, that kind of creative work. But I do continue to want to grow to get as much in-house as possible. 95 percent of the work’s all in house, but we’re in a growth mode right now, so we’re constantly looking for creative and culture fits. That’s kind of what we really continuously need, in addition to creativity, on the content strategy side, that kind of creativity. So we’re going to continue to load up the company with those types of people and we’re excited. We actually just made another big hire that’s starting tomorrow. So we’re very excited about our growth and the direction we’re heading.
Paul Kortman: What’s the average salary of your employees?
David Reimherr: Currently we range from around the 30 range to around 75 or so. But, you know, as we grow and bigger opportunities arise, we’ll be looking to bring in people with bigger and better experience and potentially contacts. And we also, this year,are implementing profit sharing. So I’m not quite sure what everybody’s going to make above and beyond what they know they’re going to make, but we believe in making sure everybody enjoys the fruits of everybody’s labor. This is absolutely a team effort. There’s so many things that my teammates can do that I couldn’t do. And so me and my partner really look at this as a family and a team effort and we want to reward people as such. So hopefully everyone will be making a lot more money. We’ve got to see how the year goes, but so far, I’m excited to give those bonuses out. We just started doing that this last December and it feels good to give. It really, really does. So much more than buying anything or doing something for yourself. I mean, I just was teared up when I saw their reactions and everything and it’s just the neatest thing, but I just want to start adding some zeros to those bonus checks.
Paul Kortman: What is your employee’s percent billable time?
David Reimherr: Well, internally, we don’t bill on an hourly basis, like a law firm I guess would do. It’s project, it’s the scope. Internally how we get to those prices, I get with my partner and CEO and we constantly are monitoring like how long things take, and we do apply different billable hours to different tasks, development is going to be higher, graphic design is going to be lower. So internally, we marked that out just to know what’s fair. We sometimes look at what the marketplace is charging and sometimes we notice that it’s unnecessary to charge that much. We want to give as much value as possible. So internally we do that, but externally we try to make it really crisp and clean and clear what people are going to be getting and what the monthly retainer is or what monthly fees are going to be. Like for Facebook and social media advertising, it’s a percentage of ad spend above and beyond what our minimum is for other plans. We we tally everything up and then we give people what they’re going to get for this monthly fee, but we don’t break it out like per billable hours or anything like that.
Paul Kortman: What average markup do you have per hour?
David Reimherr: Yeah. Again, some of that goes to industry standards. You know, they range anywhere from $100 an hour, maybe like $75 an hour for graphic work, up to agencies that charge like $250 an hour. So we kind of fit somewhere in the middle of that, and it really depends on the task and then we mark it up from there. So we have our set fees depending on the tasks at hand, and then from there we just apply that rate that we come up with based on the various services to how much time we’re going to be spending. And that’s how we come up with our pricing for our clients and prospects.
Paul Kortman: How many clients does your agency have?
David Reimherr: I guess we’re a little bit over 30 or so right now. About that. But that’s been scaling up at a pretty nice clip over the last six months or so.
Paul Kortman: What verticals or industries are your clients in?
David Reimherr: We don’t necessarily say we specialize in XYZ. There are some specific verticals that we’re starting to identify, ones we’re having success with that we’re going to go after, but we don’t say we’re for accountants only or for law firms only or anything like that. So, we’re a little bit of a full service digital marketing agency and we do work with B2B and B2C clients. We’ve worked directly with e-commerce clients, people who specifically have a product that they need help selling. So, we really a little bit are serving a larger scale client. As far as the size of businesses we work with, e-comm could be a tiny company, but you know, if they have $3,000 to $5,000 a month to spend on ad spend, whatever size company that dictates what they are, we work with those. When we do full scale marketing plans, we normally work with medium to larger businesses, people who are a little bit more established, rather than, hey, I need you to help save my business, I’m just getting started. Normally a person with that needs to save their marketing dollars and put a little bit of sweat equity in and get it going. But then we also will work with some smaller clients for specific things like local SEO and services like that. I’m not sure that fully answered your question, but that is where we are right now.
Paul Kortman: So would you say you specialize in being a full service agency or do you have like one or two marketing tactics or techniques or special way?
David Reimherr: Yes, absolutely. I mean we do full service plans for people, but the services that we break out that we’re seeing people really need, I’m noticing in the marketplace there’s a huge need for this, and it is in social media advertising and content distribution. Again, on the e-commerce side, just direct sales, or people have a lunch and learn, like we’re working with a free diabetes workshop person, we’re having a lot of success with her, where she’s just getting people to her free diabetes workshops and then from there they turn into clients. So straight e-commerce, straight sales for social media advertising. And then also we’ve worked with clients who have their content going and they just need us to correctly distribute it for them. We are working, having a lot of success with somebody who’s producing a podcast and she needs to get it in front of the right people. So she’s putting the bulk of the labor and time and effort in producing this podcast, but we’re getting it in front of other people and it’s generating business for her. So there’s that one specific vertical in doing the social media advertising and marketing for people, be it, direct sales or content distribution that will lead to sales. So that’s a specific service. We do work with just doing email marketing for people. Some people just need us to handle that and make their emails more engaging, more converting, more visually appealing, also setting up automation programs. So just email is a specific vertical that we help out with. Organic search SEO, some people just want to concentrate on their long-term future and they have some other aspects taken care of. So we break that out as well. And then with full service plans, we obviously incorporate all those tactics, but people need help building out their content calendar and their whole strategy in general. So we will do a full service from beginning to end. We do website development as well. Some people just need a nice website built. So that’s a specific service, but for overall plans we incorporate all that. But again, for specifics, website building, email marketing, organic SEO as well as social media advertising and marketing are some of the specifics that we’re really good at.
Paul Kortman: Describe your agency’s ideal client and worst client?
David Reimherr: An ideal client will talk first on a specific service, specifically like the social media advertising and marketing. That’s a huge growing vertical for us. Ideally it’s somebody who has a proof of concept and obviously has a budget in the realm of $2,500, $3,000 a month or more to spend, but they have a proof of concept. They have something that they’ve seen people want. We’ve been approached by people who have a brand new idea and we create the very best campaigns, but if the marketplace doesn’t want your stuff, they don’t want your stuff, no matter how great the marketing messages and how targeted the person is. So you really need to have sold something first and have a proof that people are wanting your product in the marketplace. But then there are those people who do have a proof of concept, but then they realized, I could be doing so much better if I had a professional firm handling this for us. And so that’s an ideal client for us. On the content side, again, somebody who is a decent sized company that has a lot of opportunity. Content marketing’s a big investment. It’s a medium to long-term plan, it’s going to position your company greatly for the future. But, you need to be somewhat established with some good opportunity on the back end. Like what you sell is the value of what you’re going to get out of that is going to help your bottom line overall. On the flip side of that, people who are just getting going, you really shouldn’t probably invest that much into your marketing necessarily unless you obviously have funding and you have a big plan and big opportunity on the back end. So smaller companies that come to us, that are like, hey, I need you to save my business. Those ones we’ve experienced in the past never seemed to work out. They either don’t have enough time, they don’t have enough budget, or possibly something else is broken in there that we’re not identifying. You know, there was one client that we’re driving tons of calls, but their front end people who are answering the phones, it was different people every time, sometimes you could barely understand them. They just weren’t very communicative and there was other issues. And now we try to identify that from the beginning, because we don’t want to waste our time or waste anybody’s money. So the whole ‘save my business, I need this to work within a month or I’m out of business,’ those are not the kind of people we want to work with or probably most anybody should be working with, because there’s other issues they need to be concentrating on.
Paul Kortman: What’s the worst part of your job? Why?
David Reimherr: I don’t like speaking in negatives anymore, I’ve gotten down to a law of attraction, so I don’t like being negative at all, but I will say there’s something I’m trying to grow out of. It’s just, doing some client servicing on this one aspect of my job, not our bigger accounts. Those are wonderful, but too many emails right now, too much stuff there. But that’s about it. I really enjoy my job. I love the people I work with. It’s fun coming into work, it’s fun growing. So I really don’t have many complaints to be completely truthful there.
Paul Kortman: How do you staff a project?
David Reimherr: It really depends on the projects. For certain aspects, there’s two or three people working on an account. If it’s organic, there’s a specific team that will work on that. If it’s Facebook advertising, there’s three to four people that work there. If it’s a content plan, then it’s all hands on deck, most likely because we touch all areas of the company. So it really depends on the plan itself. For the bigger plans, like I said, normally most team members will touch it based on their different skill sets. For other aspects, there’s two to three people assigned.
Paul Kortman: What do you do when a team member/staff fails at a project or their job?
David Reimherr: Well, those are always good learning opportunities. We have two rules here, for how not to get fired. Luckily we’ve never had to deal with these, but one is respect your teammates at all times and that really shouldn’t be hard if you come in with a nice mindset. And number two is don’t lie. If you lie, then we can’t correct a problem, we can’t identify and we can’t improve. Now the flip side of that is, I and my partner as leaders need to not give people a reason to lie. We can’t react in a crazy pants way when something bad happens and they got to bring it to our attention, even if it’s something wrong they did, something they forgot to do or anything like that. We can’t just scream and yell and then wonder why they lie to us the next time. So it’s our job to create an open atmosphere and I feel like we have, because we do identify problems that happen and we always look at those as learning experiences, thanks for letting me know, let’s dig into this and see how we can either get better here and/or how we can avoid this happening. Then we look into the SOPs that we have, our standard operating procedures, and we see if there’s any adjustments that can be made there. So we really look at them as learning experiences and we try to keep an open and friendly atmosphere here even during things that we aren’t necessarily happy to hear so that we can identify and correct and improve.
Paul Kortman: What makes Magnificent Marketing different from your competitors?
David Reimherr: I’ll just start off by saying there’s lots of great companies out there. Lots of wonderful companies, a lot of people that I continue to learn from that have their own company. So we’ll not say that we’re the only good marketing company because we’re one of many, we believe an abundance over here. So there’s lots of business to go around and lots of great people to serve them. I will say a couple of things that make us a little bit more unique than most marketing agencies, especially those practicing content marketing is the fact that my partner and coworker and I were involved in publishing. He was the publisher of a magazine for 15 years. Content marketing is about telling stories. It’s about publishing basically. Basically it comes down to that, and then you apply all your marketing tactics and execution and SEO elements and strategy and all of that. But you really need to be organized. There are so many moving parts, just like publishing a magazine. So the fact that we came to the table right out of the gate with that experience really puts us ahead of the other companies who don’t have anybody in their company that comes from that landscape. So that is one specific. And then another thing that kinda would separate us from some people is, we had the joy and challenge and difficulty or however you want to say it, of growing a company from the ground up. Me and my partner had been working together for 20 years and we helped grow a company from nothing to the top of their industry in their city. So in doing that, we were forced to learn so many things and actually put them into practice and learn our mistakes and learn from our successes that way, versus talking in theory. So the fact that we bring that publishing experience and the fact that we’ve actually worked a company from the ground up gives us a unique perspective on what it takes to have marketing success.
Paul Kortman: Do you offer a service, price or package that no one else is offering?
David Reimherr: I wonder if we have anything that’s crazy unique. There’s something that we’re about to roll out and we’re teaming up with a company, I guess I can talk about where we’ve been in the works. This is brand new technology that I think other people won’t be offering. We don’t have all of our package and price points down just yet. We’re literally in the midst of rolling out our first campaign on this tomorrow. So what that is and what’s unique and different than you might hear out there, is we’re teaming up with a company that has a patented technology on gathering up mobile IDs from people who visit specific businesses and locations, brick and mortar locations, be it bars or Home Depots or car dealerships or whatnot. And there’s no beacons, this is all from above. They’re able to gather the IDs for the people who go there and then we’re able to in turn get this information from them, in a secure way, mind you. It’s encrypted data from them. But we become their agency of choice to team up with to place these campaigns that are coming through them. And then we’re privy to going to them to apply it to other people that just come directly to us. But then we’re able to take those mobile IDs and turn them to direct audiences and then market directly and only to those people. Target marketing 101 is putting the right message in front of the right people, and if you know where your clients are going or if they’re going to your competitors or if they’re going car shopping or if they’re doing whatever, and you’re able to hit them during that right time and you know the exact people to hit, that’s pretty powerful. So that is something unique that we’re going to be offering that other agencies don’t even have the opportunity to offer. Outside of that, nothing that would be completely unique, but that’s pretty unique and amazing I think.
Paul Kortman: Yeah. I don’t know what you’re going to call it, maybe Big Brother Marketing or something like that.
David Reimherr: Yeah, it could be considered creepy, but I think people check their privacy about four to five years ago at the door. I think that was in South by Southwest conference, big company, big auditorium and they just said, who wants privacy. So I just think it’s the way the world is headed and I guess it’s time for acceptance.
Paul Kortman: I saw a comic the other day, it was a picture of a lady in the 1950s and she was talking on the phone and she was saying, I don’t want to say that in case they’re wiretapping me or something like that. Then there was a picture of a lady in today’s day and age with an Amazon Echo sitting there and she said, hey wiretap, do you have any new recipes? Priceless. I love it. And the Elevator pitch, you have 30 seconds, you’ve identified me as an ideal client, now convince me… and go!
David Reimherr: We’re a company who’s grown from the ground up, learned from the school of hard knocks, and from there we’ve gained really intense and intimate knowledge on various aspects of marketing and how we can be successful. If you’re looking for a full content marketing plan or a full service marketing plan and/or different parts such as Facebook marketing, email marketing, organic, those are areas of our expertise. And you generally will be working with some of the nicest and genuine people, the same kind of people you would want to be working for your company. So not only are you going to get great results, but you’re gonna create some friends in the process.
Paul Kortman: Nice. Little bit over, but–
David Reimherr: We were on the top floor. We were on the top floor.
Paul Kortman: Nice. Thanks for being here, David. Folks, stay tuned. Tomorrow we’re going to dig even more into magnificent marketing. We’re going to chat about fun tomorrow because tomorrow is Friday.
Everybody, welcome back. Once again, I’m your host Paul Corkman and I’ve been chatting with David Reimherr of Magnificent Marketing as I have been all week. But today, we’re going to focus about fun. So, David, let’s talk about you first. What do you really do for fun?
David Reimherr: What do I do for fun? I think, I said earlier in the week I’m a little bit of an enigma. One of the things that I’m most grateful for is I’m easily entertained. I like all kinds of stuff. I’m all over the board. As far as some of the things that I do with my wife and I don’t just do them because, oh, you know, I try to spend time with my wife and I try to find common interests that she’s interested in, I genuinely enjoy these things. I love Broadway shows which is out of the ordinary. But we’re really big into watching some reality TV shows, Real Housewives of New York and OC and Atlanta and Beverly Hills and all of it, like we genuinely love watching that stuff. You know, I love palling around with my wife and watching movies in bed and binge-watching some shows like that. That’s a lot of fun for me. On the other side of the coin as far as doing stuff with my buddies, we love being active, love getting outdoors, love playing basketball with them on the weekend. I’m a big Texas Longhorns fan, so really passionate about our football team. We throw big tailgate parties, have for twenty years. Our organization is called Shock on 30, so we have a whole lot of fun there. And I do love watching my San Antonio Spurs play basketball. I enjoy following them, so a little bit all over the board. I love doing some things that you would more traditionally say might be for somebody not a guy, but I love all that stuff and I also love doing my outdoors and my sporty stuff too.
Paul Kortman: Nice. You are an enigma. You’ll do it all. It’s all fun.
David Reimherr: Oh yeah, and I love playing with my dogs. We have seven dogs. We’re huge into the animal community here, have been for 15 years and I do love just spending time and just hanging out with all my pups.
Paul Kortman: Seven dogs?
David Reimherr: Seven dogs. They’re all small though.
Paul Kortman: Okay, that’s good because I’m imagining a golden retriever and a German shepherd in there, but–
David Reimherr: No, no, little ones.
Paul Kortman: Okay, so tell us a story about the most fun you’ve had at work or doing your job or working with a client.
David Reimherr: We took a really cool little company trip out to one of our client’s places. He’s out in the hill country. He has this event center slash corner-store slash restaurant. It’s one of those kind of do-it-all places. It’s called The Hunt store in Hunt, Texas, and we took a little company outing there. We got a limo bus and we went and drove out and saw one of their shows and it’s a couple hours away and that was super fun and I do love to plan additional excursions like that, potentially like overseas and stuff if we hit some goals. So, that’s something really fun we’ve done as a company.
Paul Kortman: Were your clients involved there or was it just a staff thing?
David Reimherr: Well, it was a client of ours, so we went out and see him in person, see him and his wife in person. So, yeah, that was the most fun and they were so neat. They’re just neat people. And it was really nice getting to hang out with him in a social way, so that kind of was a company and one of the more fun times we’ve had with a client, going out and seeing his stuff and just hanging out there all night. It was awesome. It was one of those, you know, you bring your own, so a big bottle of whiskey and wine and everything and just plop it on the table. It’s kind of like a country place, but it was so much fun.
Paul Kortman: You’ve been listening to David Reimherr of Magnificent Marketing and we’ve been talking about fun because it’s Friday. Stay tuned for the weekend as we talk about, well, we’re going to get to some taboo stuff on Sunday, but tomorrow we’re going to hit up some growth strategy and check in with David and how things are going.
Welcome to Saturday, everybody. I hope you’re relaxing a little bit and enjoying. Thanks for tuning in here. We’ve got David Reimherr of Magnificent Marketing and yeah, you should listen to a couple of the previous episodes like, I think yesterday when we talked about his dogs. He’s got seven of them, so we could talk growth strategy of his pack at home or we could talk growth strategy of his office. So, we’re going to focus on Magnificent Marketing and see what you’re doing there, David. But what are your goals for the agency, say six months or a year or three years from now?
David Reimherr: Big goals. Big, big goals. I have an eye on looking to double where we are this time next year. From there, actually, I just got asked this question, a big client of ours, we’re actually going to be working with them, they really work on visualization and mapping all of that out. So, we’re in the midst of going through that exercise with them right now. Like I mentioned previously in the week that I’m really big into tapping into manifestation and the laws of attraction and we’re really trying to get our entire company and everybody around me and for me, everybody in and around my life, thinking that way. So, we’re going to be working through all that and I’ll have a much better answer for you in about a month as far as past a year. But we’re going to be working on our vision board and all of that, so I’ll have a more solid answer for you but we’re in the midst of going through that exercise right now.
Paul Kortman: So, what does your new client pipeline look like?
David Reimherr: Oh, it’s looking very good. We just brought on some really nice-sized accounts and I know once we come through for them, that’s going to grow even larger, consistently having more success for the clients, consistently getting more referrals coming in. You know, we eat our own dog food. We practice our own content marketing and inbound strategies on ourselves, so we’re consistently every week getting consistent leads coming in, so the pipeline is full. It’s to the point where having to obviously, I mean, it’s pretty standard, but putting expiration dates on proposals going back to some that have been kind of lingering and just letting people know that we got to kind of put a deadline on this stuff because we’re getting busier on our end and we got to allocate resources correctly.
Paul Kortman: Nice. And how long does it take for a potential client or a lead to actually become a client?
David Reimherr: Oh, well, sometimes it’s on the initial phone call. Sometimes it will be months as people are having delays in getting going or they’re not quite ready. So, we’ve had stuff circle back around after months. We’ve had calls closed on the exact day that we have them. So, it really just depends.
Paul Kortman: Folks, you’ve been listening to David Reimherr talk about Magnificent Marketing and through his growth strategy. Stay tuned tomorrow. My most favorite topic, the taboo stuff.
Hey everybody, happy Sunday. Let’s ignore that tomorrow’s Monday and let’s keep working through the weekend. So, we’re here with David Reimherr of Magnificent Marketing as we have been all week and David, for a potential client, what’s the biggest challenge to working with you as an agency?
David Reimherr: Our biggest challenge would probably be hitting our minimums. You know, obviously, disable us from working with some unfortunately. We got our integrity and where we’re spending our times so that we can give the most value for people who can use our services. So, that’s mainly something that disables us from working with people. Outside of that, nothing really comes to mind as a true roadblock unless they’re just not the right fit. There are some people who are in need of stuff that’s just out of our realm, that we identify and if we don’t feel like we can be successful, we just let them know. But those are just outlier, random things, like I can’t necessarily think right now it comes top of mind, but it does happen from time to time.
Paul Kortman: What’s the biggest professional mistake that you’ve personally made?
David Reimherr: I think, professionally, over the years in my career, I think I got down on myself too much. I think I was too hard on myself. I think I verbalized negativity and I think, you know, I would actually say negative things. I would internally say negative things about myself to myself and I think I hindered my growth from where I’m at. But with that being said, I’ve learned from those lessons and I think I’ve become a much more positive person overall in the last couple years and specifically the last even year and six months and three months. Everyday it seems I get bigger and brighter and I have a more positive outlook and I’m seeing the results of that positivity which leads me to believe that I messed up quite a bit in the past, but I’ve looked to correct that and full steam ahead.
Paul Kortman: And what is the biggest mistake your agency has been involved in?
DAVID: Biggest mistake our agency has been involved in? Well, I guess when we were getting going. I don’t know like a specific mistake or somebody got pissed, nothing like that, but I feel like we’re way better than we were when we first got going and we might have taken on clients we shouldn’t have taken on. They just, again, like I said earlier in the week, that people who are smaller with not enough opportunity price shouldn’t be going with a full-scale opportunity, so we might have, again, not with them getting angry at us or anything like that, but we might have, should have directed them to some other things and or told them to save their money and correct some internal things before they started working with us.
Paul Kortman: And what product or service do you sell, well, that clients purchase from you that doesn’t actually impact their bottom line?
David Reimherr: Almost everything we do will impact the client’s bottom line but there’s delays in that. Like for instance, SEO organic, you might not get anything for six months, but you’re just building that presence and it’ll pay off down the road assuming you stick with it. But there was one company that, but it gave them a lot of information, they didn’t even have a conversion but they just were looking to gather data. So, we were working with Snap app and they had this new platform that it was free, it’s a free tool, but they just were looking to gather data, so to say that didn’t impact their bottom line not directly but indirectly, so pretty much everything we do will indirectly at the minimum affect a client’s bottom line but there’s this delayed results based on the various activities that we do. For like social media advertising and e-commerce advertising, you’re going to immediately get results but for other ones like organic SEO, even incorporating email marketing, over time it will, but maybe not immediately.
Paul Kortman: Folks, you have been listening to David. Thanks for being here, David Reimherr. It’s been a lot of fun to get to know you and Magnificent Marketing. Where can people go to learn more about you or from you and to be in touch with you?
David Reimherr: Yeah, sure. You can follow me on Twitter @DavidReimherr. That’s D-A-V-I-D R-E-I-M-H-E-R-R. @DavidReimherr. Or you can just go to our website Magnificent.com and if you click on learn, underneath that is our podcast and you can sign up for there and we put out, we’ve actually had Paul on our podcast here, and we have some of the best industry experts in the country. We interview them, dig into daily problems, so I highly suggest if you want to continue to learn from us, subscribe to our podcast and you’ll be kept up to date and on the cutting edge.
Paul Kortman: Cool. Thanks for being here, David.
David Reimherr: Alright, thank you, Paul.