Case Study

A single source for custom copper, aluminum, and other non-ferrous forgings


Referring Domains

The Situation

Weldaloy is a key supplier of forged non-ferrous products to the aerospace, oil and gas, power equipment, superconductor, semiconductor and material processing industries. Even though they are experts in their industry Weldaloy is not known well enough to receive regular, stable inbound requests for quotes.

The Strategy

Weldaloy partnered with Connex Digital Marketing on the Skyscraper SEO strategy to improve their visibility and searchability (rank) over all of their desired keywords. Connex created an article a month and brought in (and continue to bring in) 10 new referring domains per article.


“Connex does a great job. It’s great to start leveraging our website for more than just a brocheure. We now receive leads on a regular basis through our website. This has been great for our sales team.”

Rick Warren

Chairman & CEO, Weldaloy

The Results

Weldaloy has experienced a dramatic increase in referring domains, organic traffic, and leads via their website. In the last 7 months their referring domains skyrocketed from 0 to over 180. In that same time period their organic search traffic has doubled from 1,000 to over 2,000. And the increase in leads has been following the same trend. This is due to the power of the Skycraper SEO strategy.

Referring Domains

From 0 to over 170 referring domains (and climbing!)

Organic Traffic Increase (Google Analytics)

Doubled from 1,000 to over 2,000 Organic Sessions per month

Leads - Actual Conversions

From 0 to over 10 leads a month

What would an increase in leads do for you and your business?