Case Study
A single source for custom copper, aluminum, and other non-ferrous forgingsArticles
Referring Domains
The Situation
Weldaloy is a key supplier of forged non-ferrous products to the aerospace, oil and gas, power equipment, superconductor, semiconductor and material processing industries. Even though they are experts in their industry Weldaloy is not known well enough to receive regular, stable inbound requests for quotes.
The Strategy
Weldaloy partnered with Connex Digital Marketing on the Skyscraper SEO strategy to improve their visibility and searchability (rank) over all of their desired keywords. Connex created an article a month and brought in (and continue to bring in) 10 new referring domains per article.
“Connex does a great job. It’s great to start leveraging our website for more than just a brocheure. We now receive leads on a regular basis through our website. This has been great for our sales team.”
The Results
Weldaloy has experienced a dramatic increase in referring domains, organic traffic, and leads via their website. In the last 7 months their referring domains skyrocketed from 0 to over 180. In that same time period their organic search traffic has doubled from 1,000 to over 2,000. And the increase in leads has been following the same trend. This is due to the power of the Skycraper SEO strategy.
See other relevant case studies: B2B manufacturer, Special Nitch Lead Generation, Skyscraper SEO