Automating Lead Capture for LeadPerfection
The Problem
"When a lead would come in from a Facebook ad... it would alert us at like 1:15 in the morning the next day that the previous day had leads," explained a home remodeling company Marketing Manager.
This delay was crippling their sales team's ability to respond quickly to potential customers.
The Solution
Working with Connex, they automated their lead flow from Facebook directly into Lead Perfection CRM.
"I desperately would like that to be something that is very automated, and it is not," the Marketing Manager explained before the implementation.
The automation included:
- Instant Facebook lead capture
- Automatic data formatting
- Source tracking
- Location data population
Results
"Now when they land, they immediately land safely into the loving arms of Lead Perfection, and we have to do absolutely nothing," shared the Marketing Manager. The transformation was dramatic:
Before:
- 12+ hour lead notification delay
- Manual data entry required
After:
- Leads appear within 2 minutes
- "Everything comes out good - the name, last name, zip code, the phone number, online Facebook email, and creation date," confirmed Laura from the team.
Implementation
- Time to build: 1 hour
- Requirements: Zapier Pro subscription
"If somebody were to pick up the phone and call a lead within 5 to 10 minutes of them submitting their information, that's pretty hot," noted Paul from Connex, highlighting the competitive advantage of rapid response times in the remodeling industry.
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