LinkedIn Ads → Salesforce Integration

May 13, 2024
If you're tired of manually transferring leads from LinkedIn ad forms to Salesforce, we have great news for you. We're going to show you how to automate this process seamlessly. Welcome to Connex, your certified Zapier agency, where we specialize in helping you harness the power of automation to simplify your workflow.
In this blog post, we'll walk you through the steps of integrating your LinkedIn ad leads directly into Salesforce, automatically. By the end of this read, you'll have a clear understanding of how to set up this automation and ensure your leads seamlessly flow into Salesforce without any manual intervention.
 
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Connecting LinkedIn Ads and Salesforce with Zapier

The first step to automate lead transfer from LinkedIn ad forms to Salesforce is by using Zapier, a powerful automation tool. Here's a detailed guide on how to get started:
 

1. Connect Your LinkedIn Account

  • Start by creating a new Zap in Zapier.
  • Choose LinkedIn as your trigger event. Specifically, look for "Every New Lead Form Response."
  • Connect your LinkedIn account by providing your login credentials.

2. Test the Trigger

  • If you're already running LinkedIn ads, you'll see your recent leads when you click on "Test Trigger." This data will give you an idea of how the information flows from LinkedIn to Zapier.

3. Prepare LinkedIn Ad Campaign

  • If your campaign is new, create it on LinkedIn, and then simulate a lead submission by filling in the form and clicking submit.

4. Find or Create Leads in Salesforce

  • Instead of directly creating a lead in Salesforce, it's better to find an existing lead by their email address. If not found, then create a new lead.
  • Map the necessary fields such as name, last name, email, title, and company from LinkedIn to Salesforce.
  • Check the box to create a lead if it doesn't exist in Salesforce.

5. Test the Integration

  • Test this step to ensure Salesforce is correctly handling the data. If everything is set up correctly, Zapier will create a new lead in Salesforce.

6. Optional: Add Leads to a Campaign

  • If you have campaigns set up in Salesforce, you can also add the new leads to a specific campaign.
That's it! You've successfully set up the integration between LinkedIn Ads and Salesforce using Zapier. Now, your lead generation process is more efficient and less time-consuming.
 

Why Choose Connex for Your Automation Needs

At Connects, we're not just automation enthusiasts; we're certified Zapier experts who specialize in streamlining your workflow. We understand that every business is unique, and our goal is to tailor automation solutions to meet your specific needs.
Are you ready to take your lead generation to the next level? Book a free consulting call with us today, and let's discuss how we can implement this automation or any other projects you have in mind. Our team is dedicated to helping you maximize the benefits of automation, save time, and boost your productivity.
 
Automating the transfer of LinkedIn ad leads to Salesforce is a game-changer for businesses looking to streamline their lead generation process. With Zapier and Connects on your side, you can say goodbye to manual data transfers and hello to more efficient and productive workflows.
Ready to get started? Book your free consulting call with us today, and let's take your lead generation to the next level. Say goodbye to tedious data entry and hello to a more streamlined, efficient process.

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