Zapier vs Native Integration: A Better Way to Handle LinkedIn Conversions API

While LinkedIn offers native integrations with popular CRMs like HubSpot, many marketers are discovering that Zapier provides a more flexible and cost-effective solution for implementing the LinkedIn Conversions API.

"I wasn't 100% sure whether I should do the HubSpot one in LinkedIn itself," notes Lara, a performance marketer who recently switched to Zapier for her LinkedIn conversion tracking. This common dilemma faces many marketers looking to optimize their conversion tracking.

Zapier's approach offers several distinct advantages. First, it's free - LinkedIn conversion steps don't count against your Zapier task limit, making it an economical choice for businesses of any size. Second, the platform provides granular control over data mapping, allowing marketers to precisely match their CRM fields to LinkedIn's requirements.

The implementation process is straightforward. As Jeremiah Melfa, a Zapier expert consultant, demonstrates: "When a new contact is created in HubSpot, you want the email, the name, these properties to go into LinkedIn." This simple workflow can be set up in minutes, with built-in data quality filters ensuring only valid conversion data reaches LinkedIn.

Perhaps most importantly, Zapier's solution is platform-agnostic. While native integrations lock you into specific platforms, Zapier can connect LinkedIn Conversions API to virtually any CRM or lead generation tool. This flexibility future-proofs your conversion tracking setup, allowing you to switch or upgrade systems without disrupting your LinkedIn campaign analytics.

For marketers seeking reliable, cost-effective conversion tracking, Zapier's approach to LinkedIn Conversions API offers a compelling alternative to native integrations.