Pro tip from today's client consultation: 🛡️
When connecting HubSpot lists to LinkedIn via Zapier, add an email validation filter between your trigger and action steps!
Why? LinkedIn's Conversions API requires email addresses to identify leads. Without this simple filter, your automation can break when contacts without emails enter your system.
We implemented this safeguard for a client today:
- Added a filter step in Zapier
- Set condition: "Email exists"
- Prevented potential errors before they happened
This small addition makes your automation more robust and prevents mysterious failures down the road.
For complex marketing tech stacks, it's often these preventative measures that separate reliable systems from frustrating ones.
#MarketingAutomation #ZapierFilters #LinkedInAds #DataIntegrity #ConnexDigital
