Hey folks — I’ve been quiet lately.
Not because nothing was happening — but because everything was.
We’ve been part of an experimental GTM cohort (shoutout to Phil and the Arc crew), and it completely rewired how we think about going to market.
Long story short: we’re going all in on fractional GTM engineering.
Why? Because the demand is real. And the current supply? Let’s just say there’s a lot of noise.
We’ve seen:
Teams dropping $$$ on Clay, Apollo, ZoomInfo… and still flying blind
Sales reps wasting time enriching leads
SDRs personalizing messages with zero context
CRMs full of trash data
Meanwhile, we’ve got:
8+ years in automation
Scraping experts that can get the data others can’t
GTM nerds who actually know how to route, sync, and segment
We don’t just wire up tools. We engineer GTM systems.
Next posts: the tactics, tools, and messy real talk from our first few client experiments.
Drop GTM in the comments if you want to chat. I’ll DM you.
Not because nothing was happening — but because everything was.
We’ve been part of an experimental GTM cohort (shoutout to Phil and the Arc crew), and it completely rewired how we think about going to market.
Long story short: we’re going all in on fractional GTM engineering.
Why? Because the demand is real. And the current supply? Let’s just say there’s a lot of noise.
We’ve seen:
Teams dropping $$$ on Clay, Apollo, ZoomInfo… and still flying blind
Sales reps wasting time enriching leads
SDRs personalizing messages with zero context
CRMs full of trash data
Meanwhile, we’ve got:
8+ years in automation
Scraping experts that can get the data others can’t
GTM nerds who actually know how to route, sync, and segment
We don’t just wire up tools. We engineer GTM systems.
Next posts: the tactics, tools, and messy real talk from our first few client experiments.
Drop GTM in the comments if you want to chat. I’ll DM you.
