Interesting discovery during today's client consultation: 🤔
When connecting HubSpot lists to LinkedIn via Zapier, the distinction between "static" and "active" lists matters significantly!
Our client was stuck because Zapier was prompting for a static list, but they'd been working with active lists for their LinkedIn lead tracking.
The solution? Create a dedicated static list specifically for the LinkedIn conversion tracking. This ensured proper data flow while maintaining their existing list structure.
This subtle technical distinction isn't obvious in most tutorials but makes the difference between a functioning and broken automation.
Remember: The right tool configuration is just as important as the tool selection itself in marketing operations.
#HubSpotTips #MarketingOperations #LinkedInAds #ZapierAutomation #ConnexDigital
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