Today's client call revealed a common oversight that breaks LinkedIn-HubSpot integrations: 💡
Before connecting anything in Zapier, you MUST first set up the Conversions API in LinkedIn Campaign Manager.
Our client had created a perfectly functional Zap between HubSpot and LinkedIn, yet their forms remained "unverified." They were trying to build the bridge before laying the foundation!
The solution was straightforward:
- Create the conversion in LinkedIn Campaign Manager first
- Select "Conversions API" as the method
- Choose "Zapier" as the source
- THEN build the Zap
Once we established this proper sequence, their integration instantly validated.
It's a reminder that even with no-code tools like Zapier, understanding the technical prerequisites is essential for successful marketing automation.
#ZapierExperts #LinkedInMarketing #HubSpotTips #MarketingOperations #ConnexDigital
