Today's client consultation revealed a critical distinction in LinkedIn's conversion categories that many marketers miss: 🔍
"Lead" and "Qualified Lead" aren't just semantic differences - they're distinct technical categories in LinkedIn's Conversions API.
Our client had created a conversion using the "Lead" category but was trying to connect it to a form expecting "Qualified Lead." Despite perfect setup in Zapier and HubSpot, this mismatch prevented their entire tracking system from working.
Why does this matter?
- Proper attribution in analytics
- Accurate conversion reporting
- Working form integrations
For marketing operations specialists, these subtle technical details make the difference between functional systems and endless troubleshooting.
#LinkedInAdvertising #MarketingOperations #ConversionTracking #B2BMarketing #ConnexDigital
