Just solved an interesting challenge for a client today! 🔍
They couldn't get their LinkedIn form conversions to work properly - everything was set up correctly in Zapier and HubSpot, but LinkedIn kept showing "unverified" status.
The culprit? A simple category mismatch.
When setting up LinkedIn Conversions API, choosing between "Lead" vs "Qualified Lead" categories isn't just semantics - it's critical for proper technical integration. The client had created the conversion event with one category but was trying to connect it to a form expecting the other.
This subtle distinction was preventing their entire lead flow from functioning correctly!
Small technical details make a huge difference in marketing automation. If your LinkedIn conversions aren't tracking properly, double-check your category selections before assuming there's a deeper integration issue.
#MarketingAutomation #LinkedInAds #ZapierTips #MarTech #ConnexDigital
