Solved an interesting LinkedIn conversion tracking issue today that's surprisingly common! 🧩
The client had everything set up correctly in Zapier and HubSpot, but their LinkedIn form remained stubbornly "unverified."
The culprit? LinkedIn has distinct conversion categories (Lead, Qualified Lead, etc.), and their form was looking for one category while their conversion event was configured for another.
Once we aligned the categories, the integration immediately validated.
This subtle mismatch is easy to overlook but critical to fix. LinkedIn's system treats these categories as separate entities, not just labels.
If you're struggling with LinkedIn form tracking, check your conversion category before diving into deeper troubleshooting!
#LinkedInMarketing #ConversionTracking #MarketingOps #B2BMarketing #ConnexDigital
