ZoomInfo is a B2B intelligence platform that powers business process automation by providing real-time contact data, company insights, and buyer intent signals. When integrated into your workflow automation tools, ZoomInfo eliminates manual prospecting and enriches your CRM with accurate, actionable data.
Automate Lead Enrichment and Prospecting
ZoomInfo's business process automation capabilities transform how sales and marketing teams identify and engage prospects. Automatically pull verified contact information, company technographics, and buying signals directly into your systems—no manual data entry required.
Key automation use cases:
- Lead enrichment: Automatically append missing contact details, job titles, and company data to CRM records
- List building: Generate targeted prospect lists based on ideal customer profiles without manual research
- Intent-based workflows: Trigger outreach sequences when prospects show buying signals
- Data hygiene: Keep contact databases up-to-date with automatic data refresh
Connect ZoomInfo to Your Tech Stack
ZoomInfo integrates with popular automation platforms like Make, Zapier, and n8n, plus native connections to major CRMs and marketing tools. Build workflows that connect prospect intelligence to every stage of your go-to-market process.
Popular integrations:
- Salesforce, HubSpot, and other CRMs for automatic data enrichment
- Marketing automation platforms for targeted campaign triggers
- Outreach and sales engagement tools for personalized sequences
- Slack and Teams for real-time prospect alerts
API-Powered Automation
ZoomInfo provides a comprehensive REST API that enables custom business process automation tailored to your specific workflows. Access contact search, company lookup, intent data, and more programmatically.
Why Automate with ZoomInfo
Save time on prospecting: Eliminate hours of manual research by automating data collection and lead qualification.
Improve data accuracy: Reduce human error with automatically verified and updated contact information.
Scale outreach efficiently: Trigger personalized campaigns based on real-time buyer intent and engagement signals.
Enhance targeting precision: Use firmographic, technographic, and intent data to focus on high-value prospects.
Ready to streamline your sales and marketing operations? Connect ZoomInfo to your automation workflows and transform how your team identifies and engages buyers.
