Connecting Marketo to LinkedIn CAPI via Zapier: A Complete Guide

🚀 The cookie-less future is here, and we've got your B2B tracking covered!
 
As third-party cookie tracking becomes increasingly unreliable, LinkedIn's Conversion API (CAPI) emerges as the game-changing solution for B2B marketers. I'm excited to share that connecting it with Marketo is now easier than ever using Zapier!
 
Key benefits you'll unlock:
• More reliable conversion tracking
• Enhanced audience building capabilities
• Improved campaign optimization
• Privacy-first tracking solution
 
The best part? You don't need complex technical knowledge. With just Marketo, LinkedIn Campaign Manager, and Zapier, you can future-proof your marketing tracking today.
 
Want to know the step-by-step process? Check out our detailed guide in the carousel!
 
💡 Question for marketing pros: How are you preparing for the cookie-less future? Share your strategies below!
 
#B2BMarketing #MarketingAutomation #LinkedInMarketing #MarTech #DigitalMarketing #Zapier #Marketo #NoCode
 
Link to post: https://connex.digital/blog/connecting-marketo-to-linkedin-capi-via-zapier-a-complete-guide
Link to carousel: https://docs.google.com/presentation/d/17e3zrp1ehZusGLa7_OfS-s71tBPS0qo8RwPXfEoYZTM/edit?usp=drivesdk
 
ANDRÉS POST
🎯 Just read our latest guide on connecting Marketo to LinkedIn CAPI, and I had to share my key takeaway:
 
The death of third-party cookies isn't a crisis - it's an opportunity to build stronger, more reliable tracking systems for B2B marketing.
 
What really struck me was how this integration solves one of the biggest pain points I hear from our clients: the gap between marketing activities and actual business outcomes. Being able to track real Salesforce leads and opportunities rather than just cookie-based clicks is a game-changer.
 
The best part? You don't need to be a technical wizard. Using Zapier as the bridge between Marketo and LinkedIn CAPI makes this enterprise-level solution accessible to marketing teams of all sizes.
 
Check out our full guide in the Connex post below 👇 We've broken down the entire process into manageable steps.
 
Curious: What's your biggest challenge with B2B campaign tracking right now? Let me know in the comments!
 
#MarketingAutomation #B2BMarketing #MarTech #ZapierAutomation
 
[Link to original Connex post]
 
CONSULTANT POST
I just read Connex's latest post about connecting Marketo to LinkedIn CAPI via Zapier, and I wanted to add my perspective as someone who's implemented this solution multiple times.
 
What really stands out is how this solves a critical pain point many B2B marketers aren't talking about enough - the decline in cookie-based tracking accuracy. We're seeing conversion rates drop by 30-40% in some cases due to cookie blocking.
 
Here's what makes the Marketo-LinkedIn CAPI integration particularly powerful:
• It captures conversions you're currently missing
• Provides real-time data flow
• Requires minimal dev resources
• Works seamlessly with existing Marketo workflows
 
What I've found most valuable is the ability to track post-form fill activities, giving you a complete view of your buyer's journey. This is game-changing for attribution modeling.
 
Check out Connex's detailed guide in their recent post 👇 They've broken down what could be a complex integration into manageable steps.
 
What's your experience with cookie tracking accuracy lately? Are you seeing similar drops in conversion tracking?
 
#MarTech #B2BMarketing #MarketingAutomation #ZapierAutomation #LinkedInMarketing